With the new release of colorways for the Human Race NMDs, people have flocked to the doors of Adidas store around the world, hoping to buy a pair.  There were people camping outside stores the night before.  Some choose to resell the shoes, others wear them.  Four new colorways were added to the already existing NMDs, the Pale Nude, Noble Ink, Sun Glow, and Core Black.  The drop on Nov 11th has already sold out online and in stores, and the resale price is nearly 3 times the original, starting at 500 to almost 600$ max.  The retail price? About 270$ after tax.  Daniel Asiamah ‘18, who camped outside, said “I loved the new colorway but I’m going to resell these shoes for sure”.

Compared to the original colorways however, some might consider this release the lesser.  The resell price of the original colorways were approaching 700$ to 1000$.  Regardless, the hype around them is enough to call the Pharrell x Adidas NMDs HU Race a successful release.  Adam Surma ‘17 says, “It’s all about the resell nowadays, people don’t buy shoes because they like them, they buy shoes because of the hype. The way to find out if a shoe was a hit is to look at resale price”.  Adidas has figured out the formula to a successful release, as the resale prices are always significantly higher than the retail.

Photo courtesy of Yen Lee ’18