Brandy Melville in Chicago

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Brandy Melville is an Italian clothing brand that markets their products to teenage girls and young women. It was established in Italy in 1970. Brandy Melville has locations all over the world including Italy, the UK, Ireland, Germany, Switzerland, China, and Australia, but this past weekend on Saturday December 7th, the very first Chicago location store opened. It is at 64 East Walton Street, in Gold Coast. Many teenage girls lined up for the opening of the store. Brandy Melville is very controversial because they only offer for one size fits all. In reality the sizing of their clothes only fits a small portion of girls because it is basically all extra small sizes. Before the store opening, Brandy Melville was, and still is available at Nordstrom and Pacsun in the Westfield Old Orchard Mall in Skokie. Here are two pictures of what the stores look like.

Some Whitney Young students said, “It’s exciting to finally have Brandy store in Chicago,” Helen McKnight, ‘20 and “I haven’t been to the store yet, but I plan to go,” Alyssa Valles, ‘22.